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Giovanni's Downtown Gelato
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GIOVANNI’S GELATO WINS ANNUAL VISUAL VICTORIES AWARD IN USA

Updated: May 1, 2020


It has been an exciting and successful month here at Giovanni’s HQ and our Gelato truck has come up trumps receiving success across the pond! This is what Suzanne Cayley Judge for the Visual Victory panel USA had to say about our award winning Gelato truck: The truck design created by Giovanni’s Gelato Limited captures attention and transports customers through memory lane. The ice cream truck design and cone-shaped stools totally work in underscoring what the kiosk sells. Appealing to all ages – retro for those who remember the ice cream truck and fun for kids and adults too of today.


Love the low profile of the design and the ice cream chairs are ‘over the top’. The matching pink shirts for the staff, puts this one at #1.” The refrigerated case is incorporated into the hood design. The right amount of branding keeps attention focused on the prize. The clean lines and fresh color combination add an emotional tie-in to the product. Serviceability from two sides allows for easier accessibility and shorter queues, a truly a well thought-out design rich in fun and character.


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